Advertising Your Business Through Packaging
In my last article, I discussed some tips for small businesses. At the end of the article, I emphasized the importance of creating a logo and website to help establish an identity. Businesses call this branding, and it's a very important component of marketing strategy. In this article, I'd like to expand on the idea and talk about how you should incorporate branding into all aspects of your business.
Assuming you have managed to obtain an eye-catching, memorable logo, the next step is to make sure it gets exposure. This means putting your logo on business cards and your website. Many cheaper business cards do not display logo or artwork, but do not get such plain business cards. For a bit of extra money, you can usually find a good Internet printing service such as Vistaprint that can incorporate your logo onto your business card.
But it doesn't have to stop there. The other area where branding opportunities are numerous is with packaging. Does your business make deliveries? Or do you sell things at a retail store? If so, the boxes and bags you use are a terrific place to put your company name and logo, further branding your business. You already see supermarkets, department stores, and other stores doing this, and they wouldn't go through the trouble unless branding works. So if you can afford it, your business should be doing the same.
The next question you're probably asking yourself is, where can I go to purchase boxes or bags that will have my logo? The best company I've found to date is Bags & Bows, and if you visit their site, you will see that they offers hundreds of bags and boxes for almost every occasion. They also allow you to customize each product, and that is the option you want to select if you want to buy bags or boxes with your logo on them. You'll need to upload your logo through the website. Once you do, you should be able to see a preview of what the end product will look like. To ensure that your order turns out the way you want, you will also get your own consultant who will help you through the process. While custom orders do cost more, you can usually get a good deal by using a Bags & Bows coupon to receive an extra discount. Once you use Bags & Bows, I think you'll realize what an easy company they are to work with, and continue to use them in the future for any packaging needs your business has.